8/12/2023 0 Comments Istream live cricket match![]() ![]() ![]() Noida-based iDubba competes with Mumbai-based What's On India ( ), a pioneering electronic programming guide on the Web which has also introduced social media interfaces. The most interesting part is that iDubba's intelligent software also helps you discover programmes by genres and tries to guess your tastes and cater to it through a combination of software and social media recommendations. It will let you set alerts for your favourite programmes by SMS, share and recommend programmes over social media sites such as Twitter and Facebook, and let producers interact with viewers - and more important, generate viewership “leaders” who shape viewing patterns (think of them like book reviewers). Now, iDubba ( is a website which will increasingly be also available as a smartphone or tablet application (app). One is iDubba, founded by two 27-year-old engineers from Meerut, Rabi Gupta and Ashish Kumar, who have been funded by angel investors who include Rajan Anandan, the managing director of Google India. ![]() I found validation last week when I interacted with a couple of startups. HT ImageĪ couple of months ago, I had said that content discovery is a new industry. On top of that, the Internet is also throwing up videos by the thousands everyday on sites such as YouTube, and Yahoo. From that monopoly to now, where about 600 TV channels are showing on your direct-to-home (DTH) broadcast screens, things have come so far that the business is now shifting to convenience. There was a time just three decades ago, when all Indians could watch was Doordarshan. ![]()
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